ANNOUNCEMENT: Introducing Charitable Influence ~ For Charities. For Bloggers. For Good

After months of planning, I am excited to finally share the amazing new project that myself and fellow writer Fadra Nally (of all.things.fadra) have been working on.

First, a bit of history…

Remember a few months ago I posted about my desire to make a difference in the world? I knew I was not alone so I put out a feeler (in the form of a blog post) to see if I could find other bloggers that felt the same. Bloggers of different genres with all different personalities and passions and dreams.

I knew there were many of us out there that have felt the desire to use our voices to spread important messages. I knew Fadra did, after watching her do work for the Flippin’ Good Deeds challenge and having the pleasure of experiencing her positive energy in person at the BlogHer Writers Conference.

In the past year I have also spent quite a bit of my time learning about philanthropy and researching charities, often featuring them in our regular Organization Spotlights.  A couple of out-of-the-box authors/entrepreneurs have really forced me to question the way I look at philanthropy and have convinced me that society must give charities and non profit organizations a new set of rules to play with if there is great change to be made. This includes creating a greater presence, and perhaps changing the way that these organizations spread their message, including reassessing traditional advertising and marketing plans.

And so my search began. I was looking for, among other things:

- a space to connect with other writers/bloggers – both men and women, young and old – who are like-minded in the way that they truly want to make a difference in the world.

- a space where I could connect with charities and work side by side through effective campaigns to raise awareness, and truly make a difference; somewhere I could become deeply involved in the causes I am passionate about, not just participate in a one-off campaign.

- a space where I could learn about the current issues in the world and the causes out there, and write about them at any given time just to spread the word.

After tireless searching, I realized that what I was specifically looking for didn’t exist. Sure cause-related marketing (especially via brand partnerships) is nothing new – but this business model, creating a direct link from charities to all genres of bloggers and forming lasting relationships ignited by passion for a cause, was unique. I felt compelled to reach out to Fadra, who also runs Social Dialect and is a pro in the field of connecting brands and bloggers. Through our conversations I knew Fadra felt the same desire to change the world, and with that, Charitable Influence was born.

Disclosure: Charitable Influence is a for-profit social entrepreneurship.

“A social entrepreneur recognizes a social problem and uses entrepreneurial principles to organize, create and manage a venture to achieve social change… While a business entrepreneur typically measures performance in profit and return, a social entrepreneur focuses on creating social capital. Thus, the main aim of social entrepreneurship is to further social and environmental goals.” (source)

Fadra and I, using our combined experience and passion for change have created a unique business model that will allow charities and non profits to carry out effective campaigns based on the needs of their specific organization. Using a consultative approach, Charitable Influence builds unique campaigns to help organizations achieve their goals. Under our model, both organizations and bloggers have the ability to achieve what matters most to them.

You can learn more about Charitable Influence on our beta site here. If you are a charity/non profit and are interested in learning more about our offerings, please contact heidi@charitableinfluence.com. Bloggers please contact Fadra at fadra@charitableinfluence.com to learn more about joining or sign up for our newsletter to stay updated on our big launch in March. (We are also on Facebook & Twitter and would love a “Like” or “Follow“!)