About That ConAgra Sponsored Tweet…
Last weekend I noticed a recurrent Tweet that was mainly “tweeted” by Blissdom attendees and those following along, (Blissdom is an annual blogging conference). Above is an example of a tweet from the Johnson & Johnson owned parenting resource website BabyCenter.
I’ll admit, I am not ConAgra‘s biggest supporter, however, I am always open to hearing all sides of a story, especially if it is for the greater good of a situation. I think it is obvious that ConAgra received plenty of advertising from this Twitter campaign, but for all I knew, they could have been balancing this out with plenty of good. Cause-related marketing, as I’ve mentioned in the past, in nothing new and I don’t believe they should be vilified for this particular situation.
I began some light research and ended up learning quite a bit via PhD. in Parenting‘s Twitter feed. I did some cross research and a couple of days later, landed back on her website where she created a Hunger Equation infographic which I wanted to share. I think it is pretty objective and well done.
Overall, I don’t think this ConAgra’s Twitter campaign was terrible. Sure they donated the equivalent of $5000 which is a dime in a bucket for a company that grossed $12 billion in 2010, but it’s better than zero dollars. And I know they have donated much more than that over a long period of time.
Do I think they are heroes? No. But their campaign was effective in engaging those who retweeted their offer. I for one, am proud of the many bloggers who saw a small opportunity to do good, and seized the moment. Sometimes we need to back away from the massive picture, and focus on the real people.
Infographic by Annie @ PhD in Parenting. The code for the Hunger Equations INFOGRAPHIC can be found at the PhD in Parenting Blog.
Bill Gates = Superhero?
Infographics & Charities: A Modern Approach To Data Sharing
Can data really be fun? Lately we’ve seen an influx of “Infographics” popping up all over the internet, and we are loving the new visual spin on data.
Why are charities and non-profits turning to visually pleasing Infographics? In a recent Philanthropy.com article it was stated that metrics help donors “understand why they should contribute to one cause over another”. Yet, in order to overcome the reality that statistics aren’t necessarily engaging, organizations have turned to Infographics which appeal to “both the head and the heart.”
It is believed that a “well-designed” Infographic can result in multifaceted information being conveyed in an engaging manner, by reaching viewers on both an emotional and intellectual level. A great example is the Infographic by USAID included in our gallery, which asks the question “Why Invest in Women?”. It is filled with statistics and facts which support the topic, and includes graphics which also tell a story.
The use of Infographics is becoming more widespread as is the appeal of using images and numbers to tell a story. In your experience have Infographics helped you better interpret the data?
Know of a great example? Please share the link – we’d love to to take a look!
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